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Quality of calls delivered & SAVING CLIENTS TIME

Archenia was founded on the belief that the biggest challenges faced in performance marketing were solvable. Over the past fifteen years, Archenia has collaborated with numerous global brands. Our unwavering commitment to delivering high-quality calls and providing transparent, actionable reporting has positioned us as a pioneering leader in engaging and qualifying potential new customers.

Meet the Archenia Team

Travis Fairchild

CHIEF EXECUTIVE OFFICER

Since January 2021, Travis has been the CEO of Archenia, Inc., overseeing strategy, sales, and product execution. Before this, he spent nearly eighteen years at Marchex in executive roles, including EVP and SVP of Strategy and Development. At Marchex, Travis was instrumental in driving substantial revenue growth and strategic acquisitions, expanding the call analytics footprint, establishing a solutions consulting group, and managing Fortune 500 accounts. As Vice President for Pay-Per-Call and Digital Media, he created several performance marketplaces, including the call marketplace. With over 23 years in performance marketing, Travis has consistently driven innovation and growth in the digital marketing and technology sectors. When not immersed in his professional responsibilities, Travis enjoys traveling the world in search of new adventures, cooking for family and friends, and exploring wine country to discover the next perfect bottle.
Kristina Moe

VP Strategic Partnerships

Kristina is a seasoned executive with a proven track record in successfully collaborating with brands, agencies, and digital publisher networks to create and sell revenue-generating opportunities. Kristina has demonstrated exceptional growth capabilities and leads initiatives to source, test, and evaluate new publishers and mobile advertising networks, consistently driving innovation and client profitability. Kristina lives in Seattle with her husband and two young daughters and when not working she spends her time keeping up with the girls and spending time with family and friends.
Bob Reeves

Sales Director

Bob brings over 20 years of experience in digital advertising, mobile, and SaaS enterprise sales to his role at Archenia. Prior to joining Archenia, Bob held sales roles at companies such as TrafficLeader, Adiant, and Marchex, where he consistently secured high-profile clients across diverse industries. Based in Eugene, Oregon, Bob balances his professional life with family time. He and his wife enjoy supporting their children’s passions, which include equestrian competitions and Division I college baseball.
Matt Pangrazio

Sales Director

With over 26 years of AdTech experience, Matt brings sales and strategic partnership expertise to Archenia. He previously worked for various startups in home services. Matt lives in Phoenix with his wife and 10-year-old daughter, and he has two college-aged children at Vanderbilt and the University of Florida. Outside of work, Matt enjoys competitive soccer and family travel.
Tricia Howe-Schramm

VP Marketing & Product Strategy

With over 25 years of MarTech/AdTech experience, Tricia brings marketing and product strategy expertise to Archenia. Before joining, she was a client for nearly 9 years as the Global Director of Products at Thryv. Tricia lives near Chicago with her husband and two children. Outside of work, she travels the world judging competitive cheerleading.
Nick Affolter

Senior Partnership Manager

As a seasoned director of strategic partnerships, Nick leverages his expertise in digital sales, marketing, and operations to drive business growth and enhance customer experiences. His unique blend of technical and business acumen enables him to navigate complex projects and deliver exceptional results.  Nick resides in Seattle with his wife and two young children, where you can often find him riding a bike or playing the role of shuttle driver for his kid’s activities.
Emely Sabandal

VP Finance

Emely is a finance professional with over 25 years of experience in finance, accounting, and internal audit across industries like chip manufacturing, communications, and data analytics. A certified CPA with a business degree from the Philippines, she excels in financial strategies, system optimization, and cross-functional collaboration. In her spare time, Emely enjoys gardening and flower arranging.
Robert Guerrero

Head of Product

With 14 years in tech product and operations, Robert brings a wealth of experience to Archenia. His career, including 4 years at Convoy and 7 years at Marchex, has cultivated his ability to identify and address complex business challenges. Based in Seattle, when Robert is not working, he cherishes time spent exploring hobbies with his son and finding new (and hopefully endearing) ways to make his wife laugh.
Greg Mertzlufft

Head of Engineering

Greg has been developing the software at Archenia’s core for over a decade and has led our engineering efforts since 2021. Before transitioning to software development, Greg spent 15 years in IT leadership at professional service firms. A Seattle resident for more than 20 years, Greg is passionate about agile development and coding education for non-engineers. Outside of work, he enjoys participating in the local software, music, and bicycle communities.

recognized as an innovator and industry leader

RISING STAR AWARD WINNER

Archenia awarded “Rising Star” by CRM Market Leader

Edison Award Winner

Analysis & Predictive Models in Applied Technology

BEST USE OF AI in advertising

Edison Award Winner for Marketing and Advertising

MARKET LEADER

Call Tracking & Analytics Software

Improve Call Quality With Archenia

Archenia offers more than products, we offer SOLUTIONS that advertisers rely on every day to deliver valuable new customers. 

Experience Better Lead Generation Today

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